Mastermind

Making Business Fun Again

A motorcycle mastermind retreat where entrepreneurs find clarity through the power of the ride

Every entrepreneur knows that breakthrough moments rarely happen behind a desk. They come when your mind is free to wander, when you're pushed outside your comfort zone, when you're surrounded by peers who challenge your thinking.

That's why we're ditching the conference hall for the open road. On this motorcycle adventure, you'll experience how the meditative rhythm of riding creates the perfect conditions for breakthrough thinking - while a carefully curated group of entrepreneurs pressure-test your business vision.

Over five all-inclusive days on the roads of Thailand, we’ll weave through mist-covered mountains, savor local cuisine, and unwind in luxury hotels. Between rides, we’ll mastermind with entrepreneurs, facing your biggest challenges and opportunities.

This isn't just another retreat. It's a Ride of Passage that will transform how you think about your business - and yourself.

Details

  • Location: Thailand, Japan, and the USA

  • Dates: Next run TBD

  • Group: Limited to 8-10 vetted entrepreneurs

Get on the Waitlist

Sign up via email to be the first to hear about the next ride.

Hear from our Riders

Thailand Itinerary

On our last ride in Thailand, our group of 6 entrepreneurs rode through the mountains and rice paddies of Thailand’s ancient cities and countryside, relaxing in boutique hotels and enjoying the best culinary delights this incredible country offers.

Everything was meticulously planned, booked and paid for on this ride so we could focus on enjoying ourselves and gaining clarity on our work. The Ride of Passage team’s goal in choosing every hotel, restaurant, cafe, and stop on this ride is to provide an environment of inspiration.

“The hotels were super nice. After a long trip, you’re a bit tired: you will have an amazing sleep. So that's all taken very good care of. Food was good too — we're now at a really cool cafe with an amazing view. Well researched.”

— Niels Zee

Mastermind Alumni

“Everything was really smooth. The accommodations were really nice; better than I expected. The route was smooth, the ride, the stops — it was a good balance riding, stopping, and social time. Very well done.”

— Joe Armstrong

Mastermind Alumni

Our Mastermind Sessions

Several days of our ride will feature “hot seat” masterminds sessions, where we take turns talking through the biggest challenges in our businesses and life in order to receive help and advice from the group. Here’s our open source guide on how we run masterminds.

Sessions are spread across the trip, with maximum2 sessions per day, each 1 hour long. This helps us avoid fatigue to ensure everyone gets the attention of the entire group on their challenges, while maximizing the time each participant gets on their problems.

Combining motorcycling with masterminds means everyone arrives to each session with more clarity, leading to better discussions.

And unlike a one-day mastermind, you’ll have a chance to build deeper relationships that you will carry — and will carry you — through your career.

“You arrive with more clarity. And since everyone arrives with more clarity, you get better feedback. You start thinking out of the box. And you also get feedback from people who don’t want to sell me - that’s needed very often. The people surrounding you in daily life… they don’t often give you what you need to hear to grow.”

— Daniel Buetler

Mastermind Alumni

Vetted Entrepreneurs Only

We have a live conversation with every entrepreneur who applies for the Mastermind, ensuring only high quality, growth-focused entrepreneurs with serious businesses are attending.

The Ride of Passage is for you if:

You’re building a business and looking to level up (beyond just tactics). Agency, affiliate, e-commerce, SaaS are great fits.

You value outside perspectives on your problems.

You value time away from screens, meditating on your next move.

The Ride of Passage is NOT for you if:

❌ You’re not interested in growing your brand or business, or you haven’t won a customer or dollar yet.

❌ You’d rather sit behind your computer screen than engage with people who can help you.

❌ You’re looking for technical assistance, like setting up a website, instead of higher level business guidance.

Past alumni include Niels Zee (Affiliate portfolio owner and founder of Traffic Family), Daniel+Elena Buetler (Owners of Investors Club among others), and Joe Armstrong (Founder of 90 Day Korean).

If you’re curious about joining, enter your email or WhatsApp us (button in bottom right) to see if you’re a fit. The longer you wait, the higher your price.

Group of five people smiling and standing together in a lush green garden with a mountainous landscape and cloudy sky in the background.

“Don't worry about the group. First of all, it's vetted. We had an amazing group; it's just fun. So you also build these kind of relationships.”

— Daniel Buetler

Mastermind Alumni

Application and Price

The meditative state of a motorcycle trip spent with other high-performing entrepreneurs will bring you to the next level. Who said business and pleasure don’t mix?

Included with your ticket:

  • A new-model 500cc adventure motorcycle like a Honda NX500 to ride - the perfect machine for this route.

  • All meals at the best restaurants in each location.

  • Your own luxury hotel room on each night of the tour.

  • All activities such as guided rides through beautiful back roads, hidden cafes with epic views, and local temples.

  • Facilitated mastermind sessions and craft coffees in beautiful cafes.

  • Conversations over five days with other seven-figure+ entrepreneurs.

  • Peace of mind as you know everything is taken care of on the journey.

All our rides are easy to intermediate, with all paved roads and gentle inclines. Plenty of twists to keep things interesting.

Get on the Waitlist

BROUGHT TO YOU BY

Evan Rally

Evan knows Thailand well - riding across the country 20k+ kilometers a year. When he’s not on two wheels, he’s an active participant in global entrepreneur communities like Dynamite Circle while leading the Ride of Passage and It’s Better On The Road.

A young man with dark hair and a mustache sitting on a stage, holding a microphone and speaking. Background shows a projection of a line graph or digital data visualization.

FAQs